Accelerating-the-Clean-Energy-Transition-Action-for-the-climate-emergency

Building a renewable energy future right now

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25 U.S. states engaged in campaigns to build local support for clean energy

Engaging millions of people in rural communities

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40M reached in 2023 via ACE creators

Accelerating the implementation of historic climate policies

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1.1M ACE members engaged in fossil fuel accountability campaigns

Accelerating the end of the era of fossil fuels

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Theory of Change

We believe another future is possible—a 100% renewable energy future.

All of the technology to create this alternative future already exists right now—what we are lacking is the political will to make it happen.

History tells us that public opinion has the power to bend political will—and today we live in a world where narratives live or die online. Over the past 15 years, we’ve hone our skills and subject matter expertise in digital media, marketing and storytelling to win the narrative wars.

We use innovative media interventions at scale to remove the social license of the fossil fuel industry, fight back against disinformation, and increase the adoption of decarbonized technologies at both a consumer and community level.

We sell the perils of the fossil fuel status quo and the benefits of the energy transition—reaching intergenerational audiences both inside and outside the climate echo chamber, from rural communities considering clean energy projects to health-conscious moms thinking about alternatives to gas appliances. 

We see young people as a critical audience of consumers and action-takers, whether they are considering purchasing their first vehicle or casting their first ballot. We activate climate-concerned young people to take action in-person and online from voting to legislative advocacy.

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