Accelerating-the-Clean-Energy-Transition-Action-for-the-climate-emergency

Building a renewable energy future right now

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25 U.S. states engaged in campaigns to build local support for clean energy

Engaging millions of people in rural communities

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40M reached in 2023 via ACE creators

Accelerating the implementation of historic climate policies

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1.1M ACE members engaged in campaigns

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Theory of Change

We believe another future is possible—a 100% renewable energy future.

All of the technology to create this alternative future already exists right now—what we are lacking is the public will to make it happen.

History tells us that public opinion is powerful—and today we live in a world where narratives live or die online. Over the past 15 years, we’ve honed our skills and subject matter expertise in 360-degree marketing, strategic communications and storytelling to win the narrative wars.

We use innovative media interventions at scale to remove roadblocks to the energy transition and advance decarbonization. 

We clearly communicate the benefits of the energy transition to strategic audiences—reaching people both inside and outside the climate echo chamber, from rural communities considering clean energy projects to health-conscious moms thinking about alternatives to gas appliances. 

We see young people as a critical audience of consumers and action-takers, whether they are considering purchasing their first vehicle or taking part for the first time in our democracy. We activate young people to take action in-person and online from voting to advocacy. 

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