Cyriac’s formative professional years were spent in the consumer goods industry, where he absorbed the importance of data-based decision-making, thrived in a fast-paced work environment, and embraced cutting-edge marketing technology. Today, he brings that fiercely competitive spirit to the forefront in the battle against climate change. As if that weren’t enough, he’s also a devoted Buddhist Vajrayani practitioner who spent several years in the Himalayas. On top of all that, he’s the brains behind the health app –– Painalog and has honed his expertise in digital advertising, CRMs, and marketing automation over the years.
Filled with hope in the fight against climate change, Cyriac sees a bright side for the first time in 30 years since the battle began. He’s optimistic because, for once, we have viable solutions that make financial and economic sense, giving us a positive narrative to share about climate change. He is thrilled to be part of one of the few organizations in the world that appreciate and are acting upon this crucial moment in human history
Cyriac holds a MBA in Marketing from the Faculty of Management Studies Delhi University. Helpful tip: Unlike others South Asians he detests cricket so if you run into him don’t ask him cricket questions.