Alliance for Climate Education, NextGen Climate America Launch Massive Youth Climate Action Competition: The Get Loud Challenge

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FOR IMMEDIATE RELEASE
January 21, 2016
Contact: Leah Qusba, Communications Director
Alliance for Climate Education (ACE)
262.8808661 | leah@acespace.org
NGCA Press Office
415-802-2423 | press@nextgenamerica.org

Alliance for Climate Education, NextGen Climate America Launch Massive Youth Climate Action Competition: The Get Loud Challenge
National Competition Will Empower Young Americans to Put Climate Action into the National Spotlight

SAN FRANCISCO — Today, ACE and NextGen Climate America launched the Get Loud Challenge, a groundbreaking youth climate action competition that will engage more than 500,000 youth across the United States. The Challenge will call on young people, ages 13-24, in all 50 states to take highly visible online and offline actions catapult the need for climate action into the spotlight.

“Young Americans know that their generation will experience the most devastating impacts of climate change—and they’re ready to get loud and raise their voices,” said NextGen Climate America Founder Tom Steyer. “The Get Loud Challenge will empower youth climate leaders to fight for climate action and their future—and to have a lot of fun doing it.”

The competition launched live today at Abraham Lincoln High School in San Francisco and John F Kennedy High School in Sacramento. During the assemblies, ACE Board member Jesse Carmichael from Maroon 5 video conferenced in and called on students to sign up for the competition and join the fight for a clean energy future.

Running from January until May, the competition will motivate young people to take actions like: generating and sharing viral content on social media, participating in Twitter storms to the media to demand increased climate coverage, having a conversation about climate change with an eligible voter, or showing up with friends to local government offices to advocate for clean energy solutions. Youth who take the greatest actions will be celebrated as America’s most influential climate leaders with awards including: a $10,000 climate scholarship, a trip on a climate expedition in Peru, and a trip to Washington, D.C. for a VIP concert.

The Get Loud Challenge will meet young people where they are: social media and SMS. The Challenge leverages gamification, text messaging, social media platforms like Instagram, and a custom-designed social media platform to provide a venue for youth to easily access the climate movement and take relevant action in their communities for the first time.

“ACE knows how to engage youth on climate. We’ve reached 2 million young people in-person and regularly engage hundreds of thousands through our virtual network, including SMS and social media,” said ACE Executive Director Matt Lappé. “We’ve done extensive testing on the Get Loud Challenge model with our youth constituents and are confident that it’s a game changer.”

Young Americans overwhelmingly support climate action and clean energy. According to a recent poll from USA Today and Rock the Vote, 80 percent of young Americans believe the United States should transition to 50 percent clean or renewable energy by 2030. The Get Loud challenge will inspire these young Americans to speak, step up and win for climate action.

More about Alliance for Climate Education (ACE)
ACE has a mission to educate young people about the science of climate change and empower them to take action. Their innovative climate education and leadership programs have reached 2 million youth across the United States. Learn more at acespace.org.

More about NextGen Climate America
NextGen Climate America is a non-partisan, non-profit organization dedicated to creating a level playing field so that low-carbon advanced energy solutions can fairly compete with entrenched fossil fuel interests. Learn more at nextgenamerica.org.

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