Archives: Research
Persuading Brazilians of the Benefits of Wind Energy Jobs
Summary Two short videos featuring Brazilian wind turbine workers on the job were persuasive in communicating the benefits of wind …
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Can Extreme Weather Persuade People to Make Polluters Pay?
Summary Short videos featuring stories of people impacted by extreme weather, such as hurricanes and wildfires, can be particularly persuasive …
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Do clean energy messages produced lasting attitudinal change?
(This study was conducted in partnership with One Minus Beta.) Summary A longitudinal study that exposed participants to a variety …
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Plugging the “Leaky Funnel” of Online Voter Registration
(Conducted in partnership with One Minus Beta.) Summary The “leaky funnel” of online voter registration is a consistent problem where …
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Educating South Africans about the Benefits of Home Solar
Summary Load shedding or rolling blackouts are an ongoing problem for electricity consumers in South Africa who are eager to …
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Raising Awareness about the American Climate Corps
Summary Several short videos about the American Climate Corps (ACC), a federal green jobs program, were successful in persuading young …
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Persuading Moderates of the Benefits of Renewable Energy Development
Summary A series of creator-produced short videos significantly persuaded audiences that utility-scale renewable energy makes power grids more reliable and …
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How to Convince UK Residents to “Break Up with Gas”
Summary Household energy bills in the UK are increasing due to the rising price of methane gas (also known as …
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EVs Can Save Super-Drivers Money
Summary Three creator-produced short videos significantly persuaded audiences that an electric vehicle saves drivers money compared to a gas car …
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Persuading Spanish-Speakers that Electric Appliances Save Money? They’re Already There.
Summary Two creator-produced videos in Spanish were only marginally successful at persuading audiences that switching to electric appliances can save …
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