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“Crush Global Warming” With Personalized Music Video
Nonprofit ACE :: Alliance for Climate Education Rocks Social Media to Help Youth Declare Energy Independence
Oakland, Calif., November 18, 2009 – ACE :: Alliance for Climate Education, a national nonprofit which presents dynamic climate change education programs to high schools, today launched a personalized hip-hop music video that helps youth declare energy independence. The campaign uses Facebook Connect to makes friends the star of the video and may be viewed at http://www.acespace.org/crush.
The video supports the Declaration of Independence from Fossil Fuels, which was written by a 15-year-old, to encourage youth to reduce their dependence on greenhouse gas emitting fossil fuels. Youth ages 25 and under are invited to sign the petition, which students will deliver to key leaders involved in setting climate policy. ACE is partnering with a broad range of organizations, including Rock the Vote, Live Earth, 350.org, Earth Day Network and many more, to inspire youth to take action against climate change.
The video accompanying the Declaration, called "Crush Global Warming," uses photos from a user's Facebook profile to make him or her the star of a music video. "Crush Global Warming" tells the story of a hero who goes out with eco-losers who waste fossil fuels. The hero instead has a crush on the viewer, whose name and photo appear on the hero's cell phone, license plates and even "grills" (gold teeth-coverings) in recognition of the viewer's commitment to crushing global warming. The video also works in several cultural touchstones popular with youth, including Transformers, the Twilight book series and Michael Jackson.
“This video is the perfect storm of personalization, engaging music and images, and an inspiring message," said Pic Walker, Executive Director of ACE. "Fun social media technology like this is an important tool to advance our mission of educating youth about climate change."
ACE :: Alliance for Climate Education is a nonprofit dedicated to educating America's youth about the science behind climate change and inspiring them to take action to stop it. Trained ACE educators visit high schools around the country to teach students through dynamic and interactive multimedia assembly presentations. After the presentations, ACE provides opportunities to connect interested students with local organizations that can help them start projects to curb the effects of climate change. ACE also helps students start action teams to reduce CO2 emissions in their schools, offers presenter and leadership training, and connects leading students and schools with scholarship and grant opportunities.
Founded in 2008, ACE is headquartered in Oakland, California, with offices in Los Angeles, Chicago, Boston and Houston, and new offices opening soon in Denver, Atlanta, New York and Washington, DC. For more information, visit http://www.acespace.org.
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